Our latest Roper Need to Know report covers four key markets in Sub Saharan Africa. In this article we look at the attitudes to life of the African consumer, where there is a mix of living for the here and now, and seeking safety and security. Satisfaction, Safety and Immediacy are three important criteria that guide Africans’ decision on which product or service to buy. Among the GfK global consumer trends, Safe and Secure is one of the most impactful among African consumers. Almost 50% say they worry about getting sick from contaminated food or drink products, for instance. These sorts of concern translate into a need for trusted brands that can reassure people that they are the best choice for their family and themselves.
M-commerce is well established in a number of sectors, but retailers in other categories have been slower to adopt it. As more people turn to smartphones to research and buy, what should retailers do to catch up? One upcoming category is DIY where m-commerce is currently at a low level compared to other sectors, but our research shows that the rate of growth is increasing. In the UK there was a 37% jump in reach for mobile DIY sites between February and March 2014, so it’s a good time for retailers to take time out to plan their mobile strategy – not only those currently without a m-commerce offer, but those in the early stages of their approach.
Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In this first of three posts covering some of the major findings from the research we look at the Achiever mindset. From Ghana to Kenya, Nigeria to South Africa, ‘Achiever’ is by far the most predominant value type – especially in Nigeria, where this group represents 61% of consumers. By comparison, in the UK and USA only 13% of the population fall into this category.
Within as little as three years, 69% of the planet’s population will own a smartphone. That’s 5.2 billion people with a smartphone by 2017, from Abuja to London, Mumbai to Zagreb. As the market continues to expand it gets closer to saturation point. What impact will this have on the average sales price of these increasingly ubiquitous devices?
Sales of higher priced smartphones set to decline
It is becoming clear that technology is affecting how disgruntled consumers complain about poor products and services and, as a result, how companies must respond. We asked UK consumers which channels they had used to make complaints to a company or service provider. The results show that the average consumer has used more than one channel (1.8 to be specific), with men and 45-54 year olds using the most diverse range of methods. Only 22% have never complained, and the most commonly-used channels are email (49%) and telephone (40%).
A four-month GfK universe study in United Arab Emirates [UAE] and Kingdom of Saudi Arabia [KSA], plus a seven-month study in Egypt of tyre retail sales, has revealed much about marketplace dynamics and customer behaviour: essential intelligence for well informed profitable business.
This is a highly effective way of scrutinizing complete markets, through widespread face-to-face interviews within retail outlets. GfK’s retail audit process consists of monthly data collection from shops that are specially selected using a stratified sampling methodology.
by Shannon Armstrong and Susan Garfield
Historically, hospital reimbursement in the United States has utilized a diagnosis-related group (DRG)-based system that brings incentives for volume and inexpensive products over quality health care. In describing the relentless pressure to keep up-front costs low, a hospital executive noted, “Drugs and devices are easy areas to focus on where costs are concerned, because there’s a price tag on them. You’re going to be using the cheaper option. There’s no discussion.” As a result, a race to the bottom ensued, as industry competed to offer the lowest-cost products.
Change is in the air
Retail centrality is an established benchmark for evaluating retail drawing power. This indicator compares the purchasing power of the population of a given region to the retail turnover generated at that location. Retail turnover that exceeds the purchasing power available to the local population signifies that the local retail trade is able to draw purchasing power from the surrounding region.
Mid-sized German cities such as Straubing, Weiden and Passau once again surpass large metropolises in their ability to attract consumers from surrounding areas. According to GfK’s 2014 study on retail centrality in Germany, the quality of the local retail real estate in mid-sized cities is a key factor in drawing shoppers from outlying regions.
Most expectant mothers are offered prenatal testing in the form of blood serum and ultrasound tests. The goal of this testing is to inform parents of the health of their fetus through the detection of genetic abnormalities. More specifically, the tests identify if a fetus has an abnormal number of chromosomes, which is known as aneuploidy. This can result in minor, severe, or sometimes even fatal, mental and physical ailments.
Although current prenatal testing methods can moderately assure parents that a fetus has no genetic abnormalities, the lack of absolute certainty can lead to mothers undergoing unnecessary invasive procedures that put the fetus at risk, or worse, making a decision to terminate a fetus that is actually healthy.
In the last decade, China’s automotive industry has developed at an extraordinary pace. By 2009 it had overtaken the USA as the largest vehicle producer and seller in the world. But in the current and future global climate, such growth will generate problems, with national energy security, environmental damage, long-term climate change and urban congestion. This set of challenges has driven the Chinese government to focus on the development of New Energy Vehicles [NEV] as a national strategy, which is creating an incredibly rich seam of opportunity for both domestic and international manufacturers.